Retrospective - Breakout Con 2018

Hey Champions!

Over the weekend of March 16 - 18 we were at Breakout Con. It was an amazing convention with a very nice staff and very beautiful convention area. It was the largest and prettiest convention I have gone to so far.

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As I did with Kitchener Comic-Con, I want to do a Retrospective for Breakout Con. In the same fashion, I will go with: The Good, The Bad, and The Ugly. Before I jump into that, let me show some analytics:

 Interest % is calculated by the number of people who came and did a demo and then stayed to finish their game.  We have also shifted from giving away business cards to giving away something that the players will enjoy more.   We haven't grown in FaceBook followers yet, but that's fine :)  Also, we didn't get as many people to fill out our surveys this time - it was my mistake. Next convention will be better :)

Interest % is calculated by the number of people who came and did a demo and then stayed to finish their game.

We have also shifted from giving away business cards to giving away something that the players will enjoy more. 

We haven't grown in FaceBook followers yet, but that's fine :)

Also, we didn't get as many people to fill out our surveys this time - it was my mistake. Next convention will be better :)

Thank you to everyone who helped with this :)

The Good

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  • Dave Bloomberg
    He was an amazing host and helped so much with co-ordinating the whole event. I was lucky he was one of the first people I met at the convention. He made me feel really relaxed and comfortable right away. Thank you, Dave!
     
  • The rate of demos
    The convention officially started at noon on Friday, but before then we already had 2 demos done. It was such an amazing feeling to have done work before the working hours started.
 Me teaching Brad how to play Genesis.

Me teaching Brad how to play Genesis.

  • Brad C. Baker
    We might be having our first review! I'm so excited about this. We will keep everyone posted on when the review goes online.
     
  • Carl co-hosting the booth
    If you were lucky enough to get your demo done by Carl, then that's awesome. He brought a new, refreshing perspective to the game for all the new players. Thank you, Carl, for all of your hard work. 
     
  • Sales!
    We didn't do as many sales as we wanted, but the ones we did were quality. Thank you to those who supported us and made our day/weekend/month by buying a copy of our limited printed Alpha Start Kits.
 Carl showing off Genesis cards.

Carl showing off Genesis cards.

  • Jen visited
    Jennifer is my marketing guru who helps me try to make our convention experience the best it can be for our patrons. For the first time ever, she got to come and see the booth herself and help me think of how to make things better in the future. Thank you, Jen!
     
  • Tyler showed up
    I met Tyler at SkyCon and since then he has been a constant form of support and general awesomeness. It was definitely a very great thing to see him again.

Okay, some of the Bads...

  • Feeling Anxious - No matter how many of these I do, I'm sure I will never stop feeling anxious. It is scary talking to so many people. What if they don't come to the booth? What if they don't enjoy the game? What if we don't make any sales? There are so many variables, and it gets very overwhelming.

    Take away: Even if the anxiety doesn't go away from you, be proud of yourself for pushing through that and coming out the other end.
     
  • It was cold yo! - My hands froze on the way from the car to the hall, and it was literally across the street. It was so cold that early in the morning. I look forward to conventions in warmer seasons.

    Take away: Next time, I gotta just put my gloves on right away. Or get a trolly or something that can carry our products better.
     
  • Lack of sales on day 1 - It was super defeating to not make any sales on the first day. It really sucked. 

    Take away: Remember what the purpose of the convention is. I lost track of that along the way. I was hoping that we'd make a lot of sales, but that's not how it works. It takes time, effort, and persistence to make a sale. We should be grateful for the ones we made but make sure we walk away with something regardless (thus, the analytics).

This time we had an Ugly!

  • Pains! - The week prior to the con, I had hurt my ribcage. Then the night before the con, I hurt my neck - slept wrong, I think. I was in excruciating pain all throughout the con... I took medication and pushed through. But that was not fun. 
  • Emotional Pains :( - The 18th was the 2 year anniversary of my mom's passing. It was hard to be at the con, laughing and working, while remembering my mom. But that's life. We have to move on... I went and saw her afterwards.

Let's end on a high note:

The amazing!

  • Luma - We met an amazing distribution company and they are interested in Genesis. We'll see how it goes, and when is the right time to get them on board. But that was an amazing connection.

 

Some food for thought for next conventions:

  • Get plastic sleeves for demo decks - prevent wear-and-tear
  • Get a kickstand for our binder of cards and posters - and some levels of the booth
  • Bring playing cards - to shuffle when I'm bored

Some vendors who we loved:

 Grand Gamers Guild

Grand Gamers Guild